Craft Homes’ spaciously designed duplex homes allow residents to enjoy the best of both worlds. To demonstrate this, we conceptualised a series of indoor posters showcasing contrasting activities within the two levels of each home. The campaign’s unique concept and beautifully illustrated visuals earned it three Campaign Craft Certificates at the prestigious Pendoring Awards in 2021.
Month: June 2022
Olea View
Olea View is a multi-facetted residential development in the bustling and ever-expanding suburb of Broadacres, offering buyers the choice between freestanding duplex homes or modern luxury apartments. We developed a brand positioning and corporate identity claiming “A Lifestyle of Choice” as the ultimate form of luxury.
Ensure
Briefed to develop a digital-first brand campaign that will entrench Ensure’s everyday strength and energy credentials, our approach was grounded in motivating people to do more of what they love. With that in mind, we developed the campaign “Fill Your Life” and used it as an action statement, tapping into real moments experienced by real people, prodding them to live life to the fullest, every day.
PediaSure
PediaSure briefed us to launch their new ready-to-drink offering during the 2022 back-to-school season. We developed the campaign “Just Keep Growing” to demonstrate the unlimited growth potential of children, and to support the product’s new on-the-go format by communicating the various consumption moments and eating habits – from lunchbreaks to the sport field and beyond.
Country Mushrooms
Country Mushrooms is in the pursuit of growing and supplying the finest, fresh mushrooms in South Africa. With the introduction of innovative technology the humble farm in Bapsfontein decided an identity refresh was in order to showcase their increased output and superior quality mushrooms. We used their very own produce to create an identity and visual language, that turns a very ordinary product into a unique, ownable asset.
The Retreat
Instead of positioning The Retreat Retirement Estate as a place to slow down, our campaign “Retire Young” introduced retirees to a space where they can pursue an active lifestyle, continue business ventures or start new hobbies as if they were kids again. The campaign was successfully rolled out across a range of channels, including digital platforms, out-of-home and activations.
The Rubik
The Rubik will be an iconic addition to the Cape Town skyline, aiming to be completed in 2023. The modern development will host a mix of residential and commercial tenants. We positioned The Rubik, as a development that is designed to inspire. Marketing material aims to communicate the benefit of living and working within an inspiring space.
Garden Day
Garden Day is a celebration of everything in and around gardens, and Candide, SA’s most loved gardening App is a proud sponsor of the big day. For consecutive years we were tasked to create campaigns that would get South Africans inspired and ready to celebrate their gardens. Media rich social media content was created to stop green thumbs from scrolling and into their gardens.