The Brief

Don’t Let.

In 2019 the demand for businesses To Let office space in South Africa was on an overall decline. This was mainly due to a tough economy and the oversupply of B-grade office space. How did we then keep our client, Abland relative in these tough times as the leader in property development? We tell the mark exactly what not to do: Don’t Let. See how we got the attention of the business sector with a tactical outdoor campaign and how we finally communicated that business should never settle for ordinary office space.