Craft Homes wanted to speak to the hearts of their customers when they purchase their homes. We decided to turn an everyday object into something special. Introducing Mzansi Mats: Doormats sporting “Welcome” in SA’s eleven official languages. Each mat features a unique design inspired by local South African cultures, patterns, objects and textiles. The mats were launched on Heritage Day 2022 and will is being gifted to all new Craft Homes clients, in their home language.
Author: obakeng
Nikwaflora
Nikwaflora is one of the top foliage and flower growers in South Africa, yet their brand lacked the curated approach they have instilled on the farm. By pushing the farm’s purpose from a pure agricultural stance to a new vision of “cultivating care” we rejuvenated the brand with an exquisite brand mark. This was further bolstered with hand-drawn illustrations of their flagship flowers which rolled out onto their boxes and website.
Strive
We worked with Abreal, a property management company in it’s desire to rebrand and enter the market with a renewed service offering. We workshopped a revised company purpose, one which strives to place people at the heart of the business and the buildings they manage. Enter: Strive, a company that makes property personal with a bespoke and engaging new corporate identity.
S&J Geared For
S&J Industrial Estate is a leading industrial development of 160 ha, situated in the south-eastern parts of Johannesburg. The estate, which is being developed in partnership by Abland and Redefine Properties, offers tenants with logistic, light manufacturing and warehousing operations, premium space to grow their businesses from. The estate is also the first certified EcoDistrict® on the African continent, meeting various strict, green development standards.
As part of the new B2B advertising campaign, we crafted 4 engaging typographic executions based on S&J’s corporate typeface. The look and feel was kept fresh and clean. The words were brought to life through 3D animation, fit for use on digital and static channels. The 4 keywords executed for the campaign were:
• Greatness
• Logistics
• Industrial
• Greener
Craft Homes
Craft Homes’ spaciously designed duplex homes allow residents to enjoy the best of both worlds. To demonstrate this, we conceptualised a series of indoor posters showcasing contrasting activities within the two levels of each home. The campaign’s unique concept and beautifully illustrated visuals earned it three Campaign Craft Certificates at the prestigious Pendoring Awards in 2021.
Olea View
Olea View is a multi-facetted residential development in the bustling and ever-expanding suburb of Broadacres, offering buyers the choice between freestanding duplex homes or modern luxury apartments. We developed a brand positioning and corporate identity claiming “A Lifestyle of Choice” as the ultimate form of luxury.
Ensure
Briefed to develop a digital-first brand campaign that will entrench Ensure’s everyday strength and energy credentials, our approach was grounded in motivating people to do more of what they love. With that in mind, we developed the campaign “Fill Your Life” and used it as an action statement, tapping into real moments experienced by real people, prodding them to live life to the fullest, every day.
PediaSure
PediaSure briefed us to launch their new ready-to-drink offering during the 2022 back-to-school season. We developed the campaign “Just Keep Growing” to demonstrate the unlimited growth potential of children, and to support the product’s new on-the-go format by communicating the various consumption moments and eating habits – from lunchbreaks to the sport field and beyond.
Country Mushrooms
Country Mushrooms is in the pursuit of growing and supplying the finest, fresh mushrooms in South Africa. With the introduction of innovative technology the humble farm in Bapsfontein decided an identity refresh was in order to showcase their increased output and superior quality mushrooms. We used their very own produce to create an identity and visual language, that turns a very ordinary product into a unique, ownable asset.
The Retreat
Instead of positioning The Retreat Retirement Estate as a place to slow down, our campaign “Retire Young” introduced retirees to a space where they can pursue an active lifestyle, continue business ventures or start new hobbies as if they were kids again. The campaign was successfully rolled out across a range of channels, including digital platforms, out-of-home and activations.