The Brief

Made for easy

Whether it’s a Bavaria Original, a Radler or a Shandy, all Bavaria’s products go down oh-so easy thanks to the zero and low alcohol levels. Then there are certain times like a relaxed picnic, a poolside party or even post-sport that are just perfect for a Bavaria. Abnormal created the new “Made for Easy” brand positioning for Bavaria and launched the Radler into the South African market.