Craft Homes wanted to speak to the hearts of their customers when they purchase their homes. We decided to turn an everyday object into something special. Introducing Mzansi Mats: Doormats sporting “Welcome” in SA’s eleven official languages. Each mat features a unique design inspired by local South African cultures, patterns, objects and textiles. The mats were launched on Heritage Day 2022 and will is being gifted to all new Craft Homes clients, in their home language.
S&J Industrial Estate is a leading industrial development of 160 ha, situated in the south-eastern parts of Johannesburg. The estate, which is being developed in partnership by Abland and Redefine Properties, offers tenants with logistic, light manufacturing and warehousing operations, premium space to grow their businesses from. The estate is also the first certified EcoDistrict® on the African continent, meeting various strict, green development standards.
As part of the new B2B advertising campaign, we crafted 4 engaging typographic executions based on S&J’s corporate typeface. The look and feel was kept fresh and clean. The words were brought to life through 3D animation, fit for use on digital and static channels. The 4 keywords executed for the campaign were:
Craft Homes’ spaciously designed duplex homes allow residents to enjoy the best of both worlds. To demonstrate this, we conceptualised a series of indoor posters showcasing contrasting activities within the two levels of each home. The campaign’s unique concept and beautifully illustrated visuals earned it three Campaign Craft Certificates at the prestigious Pendoring Awards in 2021.
Briefed to develop a digital-first brand campaign that will entrench Ensure’s everyday strength and energy credentials, our approach was grounded in motivating people to do more of what they love. With that in mind, we developed the campaign “Fill Your Life” and used it as an action statement, tapping into real moments experienced by real people, prodding them to live life to the fullest, every day.
PediaSure briefed us to launch their new ready-to-drink offering during the 2022 back-to-school season. We developed the campaign “Just Keep Growing” to demonstrate the unlimited growth potential of children, and to support the product’s new on-the-go format by communicating the various consumption moments and eating habits – from lunchbreaks to the sport field and beyond.
Instead of positioning The Retreat Retirement Estate as a place to slow down, our campaign “Retire Young” introduced retirees to a space where they can pursue an active lifestyle, continue business ventures or start new hobbies as if they were kids again. The campaign was successfully rolled out across a range of channels, including digital platforms, out-of-home and activations.
Garden Day is a celebration of everything in and around gardens, and Candide, SA’s most loved gardening App is a proud sponsor of the big day. For consecutive years we were tasked to create campaigns that would get South Africans inspired and ready to celebrate their gardens. Media rich social media content was created to stop green thumbs from scrolling and into their gardens.