The Brief

With the launch of their very first storage facility in Johannesburg, Flexi Store approached us to create a campaign that would get them noticed as a new player in the market. The poster series played off the insight that once we start hoarding things, they tend to get misplaced around the house and sometimes pop-up in the oddest scenarios. The humorous campaign made space for a rooikat, a blow-up doll and a random hubcap.