The Brief

The RedRock Brewing Company brews craft beer in the true spirit of rock ‘n roll. We were tasked to name, design and launch a new, limited release dark lager. Inspired by both the colour of the lager and an iconic Rolling Stones hit, Painted Black was born. Staying true to the name of the song, we created a direct mail piece in the form of customised paint tins wherein the beer was packaged and sent to select beer enthusiasts.