PediaSure briefed us to launch their new ready-to-drink offering during the 2022 back-to-school season. We developed the campaign “Just Keep Growing” to demonstrate the unlimited growth potential of children, and to support the product’s new on-the-go format by communicating the various consumption moments and eating habits – from lunchbreaks to the sport field and beyond.

Project Details

  • Strategy
  • Copywriting
  • Design
  • Art Direction