S&J Industrial Estate is a leading industrial development of 160 ha, situated in the south-eastern parts of Johannesburg. The estate, which is being developed in partnership by Abland and Redefine Properties, offers tenants with logistic, light manufacturing and warehousing operations, premium space to grow their businesses from. The estate is also the first certified EcoDistrict® on the African continent, meeting various strict, green development standards.

As part of the new B2B advertising campaign, we crafted 4 engaging typographic executions based on S&J’s corporate typeface. The look and feel was kept fresh and clean. The words were brought to life through 3D animation, fit for use on digital and static channels. The 4 keywords executed for the campaign were:

• Greatness
• Logistics
• Industrial
• Greener

Project Details

  • Strategy
  • Concept Development
  • Art Direction
  • Copywriting