The Brief

The Retreat is a luxury retirement estate situated in the lush node of Hazeldean, in Pretoria East. Offering an active lifestyle as one of its key selling points, we were briefed to create a brochure for the estate. With an activity-filled environment at The Retreat, we extended our campaign idea of a place where “Your Story Continues” into our brochure. It took the form and feel of a classic storybook, each chapter dedicated to a key selling feature of the estate. Everything from the unit layouts to the site plan was hand illustrated to emphasise the care that went into the book- something an older audience appreciates.