“On behalf of the Expert Marketing team at Haleon, I would like to extend our appreciation for your exceptional work as our creative partner. Your team’s dedication to delivering outstanding creative content for healthcare professionals has played a pivotal role in helping us stay aligned with our overarching objective—delivering impactful, human-centered solutions for everyday health.
Your ability to create content that resonates with precision and excellence has been instrumental in furthering Haleon’s ambition to provide accessible, relevant, and insightful health information. The work you’ve delivered not only aligns with our mission but pushes the boundaries of creativity, ensuring that we continue to lead with innovation in everything we do.
We value this partnership and your commitment to helping us drive meaningful change in the healthcare space. Together, we are empowering HCPs with the tools and knowledge needed to enhance patient outcomes, and we look forward to the continued success of our collaboration.
Thank you once again for your dedication and for delivering with excellence on every project.”
Macelle Erasmus,
Head Expert Marketing South Africa.
Haleon
“Abnormal’s work is reflected in their name – they have taken simple shopper ideas and strengthened it through relevant insights and their expertise to create shopper programs that break the norm, stand out and reach our targeted shoppers’ attention in a cluttered retail environment. Their professional and out-of-the-box thinking and collaboration has assisted us in developing and executing award-winning campaigns in trade to date.”
Nina Nortier,
Head of Trade Marketing and Category
Kellanova SA
“Just between you and I (US), PEDIASURE AND ENSURE WORK IS F*CKING ROCK SOLID WORK!!!!.”
Jose Manuel Lechuga,
Head of Marketing
SA Abbott
“Thank you for you and your team’s creative partnership on this project. You took my dry, scientific content and sprinkled in provocation, humanity, and emotion. We presented the document internally last week to other markets and there was a tonne of excitement around those compelling and relatable statements that your team produced.”
Liv Herring, MPharm
Global Expert Marketing Manager, Wellness Haleon
“Abnormal is defined as deviating from what is normal or usual. This agency definintely delivers on the ‘unusual’ with out of the box thinking and campaigns that challenge the norm.”
Colleen Francis,
Category Lead, McCain Foods
“Since our re-brand, staff morale has improved greatly. We’ve received positive feedback from external parties and our new brand has greater recall amongst the public.
The re-brand, along with improvements in the sales funnel, has increased our leads and sales.”
Reinier van Loggerenberg,
Chief Executive Officer
Craft Homes
“Our Fusions have been one of the most successful launches in Africa since the introduction of the 0.0% range in 1978.”
Oliver Wills,
Marketing Manager SA & Africa
Bavaria
“Working with abnormal has really helped form and articulate a new positioning for our staff. All of them are really proud to feature in the film.”
Natasha de Villiers,
Marketing Manager
Abland
